Who we are?
Four million people.
Two hundred diverse and unique communities.
All are proud to call this city home, showing the world how we rise from the ashes, persevere, and have the grit to get any job done.
BORN IN DETROIT
embodies that spirit, enabling you to represent your connection to a rich history and a bright future.
The strength of Detroit is in all of us.
It was born in us.
It lives in us.
Are you IN ?
Best Sellers
Check out some of our best sellers and join the many who are repping the city they love
From the people
From the people
I don't live in Michigan anymore, so when I saw this shirt on HBO's Hard Knocks, I really wanted to get one. The fit is perfect and I love wearing it in California.
From the people
I love the quality of the Champion hoodies. I got the crop top hoodie and it is so warm and cuts right at the right spot.
From the people
I love this hat! It is my favorite golf hat and it's just stretchy enough. Fits perfect!
