CONGRATULATIONS, MICHIGAN! 2024 ROSE BOWL CHAMPS!

officially licensed univ. of michigan appareL

fall collection

Shop to stay warm!

Officially Licensed Detroit Pistons Gear

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Who We Are

Four million people. Two hundred
diverse and unique communities. All are proud to call this city home, showing
the world how we rise from the ashes, persevere, and have the grit to get any
job done. 

BORN IN DETROIT embodies
that spirit, enabling you to represent your connection to a rich history and a
bright future. The strength of Detroit is in all of us. It was born in us. It
lives in us. 

Are you IN ? 

Best Sellers

Check out some of our best sellers and join the many who are repping the city they love

From the people
From the people
I don't live in Michigan anymore, so when I saw this shirt on HBO's Hard Knocks, I really wanted to get one. The fit is perfect and I love wearing it in California.
— -Andrew
From the people
I love the quality of the Champion hoodies. I got the crop top hoodie and it is so warm and cuts right at the right spot.
— Juliana

Local Collaborations

Kronk Gym

The world famous Kronk Boxing Gym and Born in Detroit teamed up for maybe our coolest design. The Emmanuel Stewart legacy gym are proud partners, where this product is sold at Meijer and soon to be back on our site.

Detroit Public Schools

Born in Detroit donated hundreds of athletic shirts to several DPS teams to rep during summer workouts. Schools included Cass Tech, Detroit King, Detroit Western, Renaissance, and more!

Jay's Juniors

Born in Detroit created an online store, in support of local personality, Jay Towers' foundation, Jay's Juniors. This foundation sends sick children to Disney on an all expense paid trip of a lifetime.